Turning Celebrities into Sales: The Ultimate Influencer Marketing Guide

In the business world, every area is a competitive arena where strategies and sales are fundamental to the success of your business. Nowadays, each brand will have similar or different strategies, and one of the strategies that many famous brands choose to use is Influencer Marketing, which is the use of Social Influencers to help promote products and services. 

However, choosing the right influencer for your business is not easy. So for those who are studying about this and want to know what a Social Influencer is, what influencer work is, and what steps are needed to make this strategy effective, this article has the answers!

What is a Social Influencer and How Do They Help with Influencer Marketing Strategies?

The term "influencer" is probably familiar to many people, but when it comes to "Social Influencer", some may be wondering what it means. In fact, "Social Influencer" and "influencer" are essentially the same thing, just with different names.

A Social Influencer is a person or group of people who have influence over the opinions, behaviors, and purchasing decisions of others in society through various social media platforms such as Facebook, TikTok, Instagram, YouTube, and many more. Nowadays, Social Influencers have become increasingly important in online marketing, leading businesses to choose them to promote their products and services. This is because Social Influencers help businesses reach their target audience directly.

While it is true that Social Influencers have followers of all ages, the most effective followers are usually young people, such as teenagers and young adults. This is because this group of people uses social media regularly and can make their own purchasing decisions.

Social Influencers typically engage in casual conversations that make them seem more approachable than celebrities, creating a closer relationship between themselves and their followers. As a result, the products that Social Influencers recommend appear more credible than those endorsed by celebrities.

Types of Social Influencers

1. Mega Influencer

Think celebrities and social media stars. They’re highly influential but also the most expensive, with rates starting in the hundreds of thousands of baht for a single post. They’re ideal for campaigns aiming for high brand awareness and product popularity.

2. Macro Influencer

These can be regular people creating engaging content or even celebrities/former celebrities. Their rates start in the tens of thousands of baht and vary depending on the content format (clips, posts). They’re a good option to reach a wider audience. 

3. Key Opinion Leaders (KOL) 

KOLs are influential within specific niches, like food, beauty, or travel. They offer direct access to a targeted audience, but their pricing can vary based on their popularity and the agreement terms.

4. Micro Influencer

These influencers create more general content, like product reviews or restaurant recommendations. Their rates are typically between 3,000 - 5,000 baht per post for images, with video content potentially costing slightly more.

5. Nano Influencer

New to the scene, Nano Influencers have the smallest followings. Their content can be general or niche-specific, and their rates range from 1,000 - 3,000 baht per image post, with video content potentially similar or slightly higher.

These are the different types of Social Influencers that we have presented to you. This strategy has the advantage of helping your brand become more well-known, increasing brand awareness, and generating more sales than before.

3 Steps to Turn "Celebrities" into "Sales" with the Ultimate Influencer Marketing Strategy

1. Identify your target audience

Understanding your ideal customers is crucial. The more you know about them, the better you can choose the right influencers to reach them.

2. Define your goals

What do you want to achieve with your campaign? Increased brand awareness? More sales? Defining your goals helps you select the most suitable influencers and determine how many you need.

3. Select Social Influencers

Research potential influencers, considering their personality, lifestyle, and content type. Choose those who align with your brand and can help you achieve your desired goals.

The Power of Word-of-Mouth Marketing
This article has provided valuable insights for building brand awareness. Remember, word-of-mouth marketing is one of the most effective ways to influence purchasing decisions. Influencer marketing, by leveraging influencers with large and engaged followings, can be a powerful tool to harness this word-of-mouth effect and achieve your business goals.

Thank you for the information from :  Fillgoods  Digimusketeers  Rocket  Unicornhouse

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