NIVEA

Background - Nivea launched Face Care for the first time over 10 years . The product  Luminous 630 help reduce Melasma from the sun

Objective - To launch new product with Micro Influencers. 

Responsibility - Create Micro Influencer strategy & form a partnership with Micro Influencers. Instead of only looking for Beauty bloggers whom would rarely have melasma.Our strategy are to find someone whom expose more to the sun Ex.Marathon runner , Air Hotess

Key Results :

 70+ micro influencers Chosen influencers with Melassma   

12,000+ Redistration For Discount From influencers  

1.2M Engagements From al Micro Influencers 

Youtube: อัพเดทผล!! 6 เดือนเต็ม หลังใช้ครีมลดฝ้าแดด NIVEA Luminous 630 | BEAUTYMOUTHSY

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