year
2020
project details
Background - Since Lockdown shop visitor significant drop compared to before Covid-19 While tourist used to be Erb main target , Erb decided to relook and working to enter Thai Market
Objective - increase visitor - Members revisit / new shop visitor Awareness with tran gender
Responsibility - Secret promo launch for transgender with Facebook Prism. Secret promo launch for Erb member. Create Buzz across twitter
Key Results :
600% Search volume increase | 30,000 engagements | 2.9 M Impressions
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